Somethings just make sense.
Ok. Usually my temper only flares this much while driving in Iowa and during Michigan football games.
But I cannot resist.
Chevy. You suck. You just asked the American tax payers for $35 billion because you suck. By suck I mean don’t know how to build a car, truck or van that people are willing to spend their money on. Think about what you did. You went to the government like a pauper in a jet plane and asked for a hand out from the very people who refuse to buy your inept product. Your commercials shouldn’t say “buy our cars,” they should say “pay your taxes.”
Ok. Enough on that. Your products suck. They have sucked for a long time. You have refused to acknowledge it. You are now suffering for it, kinda.
But these commercials just exacerbate your inneptitude. First of all, why attack Dodge? They suck just as much as you. This is like the last two kids on the bench playing one v one for hours on end just to see who gets in the game first when your team is down 45 points.
Also, you really think people aren’t buying your car because of manliness? I know truck drivers are a different breed. And I don’t even care about making fun of effeminate behavior. During the last Superbowl critics were ruffled by this Richard Simmons spot because they said it was homophobic. The spot is funny because Simmons is annoying as sin. Not because he is gay. Just ask David Letterman. Annoying is not exclusive to gay men. Plenty of wives drive their husbands nuts every day.
Back to you Chevy. Thought I forgot about you? Not a chance. You attack the other awful brand to try to improve your image and sales? I disagree with the attack mode in the first place. But if that’s what you want to do, at least attack a successful brand like Toyota (Which they do in another arrogant spot). But why go the arrogant attack ad route? Look at Apple. They let PC look stupid on its own. Mac doesn’t sit there pompously insulting PC. Instead PC falls on his own sword each time.
But if you want to actually improve your brand, how about you tell us why your cars are good. How about not acting like arrogant (insert slanderous term)s when you just took all this tax money because you refuse to listen to customers. I understang the agency can’t do anything about their client’s product at this level. But there is no good brand identity. America’s truck? Do you understand people’s perception of American car brands?
In all this darkness, there is a bright spot. Chevy is at least trying to fight. You can argue there are other ways of doing it, but the worst plan is to sit back while your brand dies a slow death.
But with death and taxes as life’s only certainties, perhaps Chevy isn’t so stupid after all.
