“We’d like to know where you do most of your listening. The poll results will help us focus on the solutions that matter most to you.”
I recently received an email from Crutchfield.com. The email contained info on hi-fidelity sound. Cool, thanks for educating me. But that’s not the good stuff. The gooey center was found next to the article. They wanted me to take a survey – provide them with information on my precious time.
And I did. I usually pass over surveys without thinking twice. What made this one so special? The copy told me I’d get something out of it.
“… focus on the solutions that matter most to you.”
We are all selfish. Some motives are more latent than others, but we all do things for numero uno.
Don’t fight this – embrace it. Make it about your customers. Make them laugh. Respond to their emails. Advertise where they play. Sometimes it’s as easy as a line of copy. Sometimes it means remembering that your brand owns the ultimate “give the customer what they want” slogan.
