Alex Bogusky freshly released book, The 9-Inch Diet, finally hits bookshelves across the web this week. The idea behind the book? If you eat less, you will lose weight. Genius!
The book (which I have yet to read) essentially says Americans – mostly because of restaurants – eat oversized portion sizes. How true. How often do you leave a restaurant with leftovers? It’s reminiscent of the old Seinfeld line. “It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.”
It’s amazing that the amount of food on your plate always just exactly fits in your stomach. Had the waiter grabbed a few less fries, would you have found yourself running for the fridge later that night searching for a late-night bacon-wrapped cheesestick? Probably not.
The 9-Inch-Diet is epic Bogusky. He boiled down a problem plaguing millions of overweight adults and insecure high school girls into a simple solution. Use a smaller plate.
Alex’s work exudes many talents. But his ability to condense situations into simple, easy to understand concepts that strike at the heart of the issue trump them all.
Hopefully Burger King and Domino’s don’t mind.
